Will customers pay for a greener retail experience?

Unequivocally, yes. Increasing the use of natural light and maintaining high air quality have been shown to increase sales in retail locations. Efficient lighting and HVAC also increases profitability for both property owners and tenants, regardless of who pays the energy bills.


Long store hours. Bright lights. HVAC running continuously to keep shoppers comfortable and maintain a retail buying environment. Frequent entry/exit. Retail stores demand energy – and when utility costs rise, profitability falls.

In spite of clear opportunities to save energy, retailers face numerous barriers to sustainability:

  • If tenants pay directly for energy, owners are less likely to make capital improvements
  • Retailers must provide a level of comfort to keep customers happy
  • Implementing solutions while maintaining the customer experience may be challenging

Regardless of the challenges, leading retailers are marching forward with ambitious initiatives to green their operations and strengthen their brand.

The timing is ideal to take action:

  • Increase store profitability
  • Hedge against rising energy costs
  • Appeal to eco-conscious customers

Take Action. Learn more about energy and sustainability and contact us for a no-obligation initial assessment for your properties.

Typical Energy Consumption

  • Comprehensive energy efficiency measures in retail buildings can reduce overall energy costs by 30%1
  • Peak electricity demand charges are typically based on usage levels during late afternoon or early evening; overnight usage can be less than 10% of peak levels
1Source: U.S. EPA
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